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Fundraiser
This unit group includes specialists in public relations and communications who develop and implement communication and promotion strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by consulting firms, corporations, associations, government, social agencies, museums, public interest groups, cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.
Possible Titles:
communications officer communications specialist fund-raising consultant information officer literary agent media co-ordinator media relations officer museum educator performers agent press secretary public affairs officer public relations consultant public relations officer publicist publicity agent
Responsibilities:
Fundraisers can perform some or all of the following duties:
Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
Gather, research and prepare communications material for internal and external audiences
Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
Develop and organize workshops, meetings, ceremonies and other events for publicity, fund-raising and information purposes
Prepare and deliver educational and publicity programs and informational materials to increase awareness of museums, galleries and other tourist attractions
Initiate and maintain contact with the media
Arrange interviews and news conferences
Act as spokesperson for an organization and answer written and oral inquiries
Co-ordinate special publicity events and promotions for internal and external audiences
Assist in the preparation of brochures, reports, newsletters and other material
Represent and act as an agent for talented individuals or individuals with specific occupational expertise
Prepare or oversee preparation of sports, literary, performance or other contracts.
Employment Requirments:
A university degree or college diploma in public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required.
Practioners in public relations may require an APR (Accredited in Public Relations) designation.
Additional information:
Progression to managerial positions in public relations, communications and fundraising is possible with additional training and experience.
Courtesy of: Human Resources and Skills Development Canada